Here you will find all the information about what cookies are, how we use them on tui-hotels.com and your choices when it comes to cookies.
For example, we use cookies and partner cookies to save your preferred language, to show you more relevant advertising, to collect visitor numbers per page, to ensure the functionality of the services you have requested and to save your settings for advertising.
In our privacy notice you can also find out how we protect your privacy when we use cookies and other information.
About cookies and similar technologies
Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device. Cookies help us in various ways, e.g. to operate our website in a stable manner and to provide important features and functionalities for your customer experience on our websites and mobile apps. We allow our partners (other companies) to place cookies on our websites and mobile apps to the agreed extent.
What information we use
Browser type and settings
Information on the device and operating system used
Information on cookies (e.g. cookie ID)
User segmentation
Other labelling assigned to the device
The IP address used by the device to access our website or app
Information about the activities the user performs with this device, including activities on tui-hotels.com and on websites and apps visited or used (e.g. event ID of a specific activity, event name and time, event source URL, transaction number or other article numbers traceable only by TUI)
Information on the geographical location of the user or device when accessing a website or app
Hashed email addresses.
The legal basis for the storage of cookies and similar technologies or for the storage of information in the end user's terminal equipment and access to this information is regularly based on your consent within the meaning of Art. 5 ePrivacy Directive (implemented in Germany by Section 25 (1) TTDSG) in conjunction with Article 6 (1) (a) GDPR. If cookies are absolutely necessary for us to provide a function you have expressly requested ("Necessary Cookies"), the data processing is carried out in accordance with Article 5 para. 3 e-Privacy Directive (implemented in Germany by Section 25 (2) (2) TTDSG). Further processing under data protection law is carried out in accordance with Article 6 (1) GDPR. Information on further data protection processing by us or third-party providers can be found in our privacy notice.
By means of our consent management ("Settings"), we offer you the option to decide on the setting of cookies that are not necessary and on further data processing based on Art. 6 (1) (a) GDPR.
Specifically, we e.g. use cookies to:
Improve the way our websites and mobile apps work
Cookies allow us to evaluate and improve the way our websites and mobile apps work so that we can personalise your experience and enable you to use many of the additional features, such as wish lists. For example, cookies help us to keep track of which page you visit as you move through each stage of the booking process; they help us to remember your preferences such as recent searches or holidays listed and the contents of your online shopping basket.
Improve the performance of our websites and mobile apps
Cookies can help us to understand how our websites and mobile apps are used. For example, by letting us know if you get error messages when using the site so that we can then test various designs of our website and mobile apps. Website analyses, including Google Analytics, provide information about the number of visitors to our website and mobile apps, which areas of our website and mobile apps are particularly popular and whether there are any trends, such as that a certain page is mostly viewed by people in a certain country. These cookies ultimately help us to improve your visit to our website, keep it stable and recognise your needs.
Provide relevant online advertising
We use cookies to provide online advertising that we believe will be of particular interest to you when you visit our websites, mobile apps and other websites. For example, these cookies help us to suggest flights from your nearest airport, a holiday to a destination you are interested in or products you may like.
These cookies may collect data about your online behaviour, such as your IP address, the website from which you accessed ours, as well as information about your order history or the contents of your shopping basket.
This means that you can see our adverts on our websites, mobile apps and on websites of other companies. You may also see adverts for other companies on our websites and mobile apps.
To help us provide online advertising that is only relevant to you, we also link data that we collect via cookies in your device's browser with other data that we collect.
Measure the effectiveness of our marketing communications, including online advertising
Cookies can tell us whether you have seen a particular advert and how long ago. This information enables us to measure the effectiveness of our online advertising campaigns and to monitor how many times you have been shown an advert. This prevents you from constantly being shown the same adverts. We also use cookies to measure the effectiveness of our marketing communications, for example, whether you have opened a marketing email that we have sent you.
Fending off automated spam attacks
To safeguard legitimate interests in accordance with Art. 6 (1) f) GDPR (to maintain IT security, to defend against possible attacks, to determine the attractiveness of the websites and to optimise content), we use cookies in some areas to prevent automated attacks which could deliberately render our websites or individual functions unusable for you.
In detail, we use the following categories of cookies
Necessary cookies
Necessary cookies are required for the website to function and cannot be switched off in your systems. We require necessary cookies so that the service you have requested on our website functions technically flawlessly and you can move around our website and use its functions, such as filling out forms. These cannot be disabled. They include:
Provider | Cookie name | Description | Validity | Category |
|---|---|---|---|---|
optimizely.com | AWSELBCORS | Enables sticky sessions. | Session | Necessary |
optimizely.com | https*contextual_mab |
Functional and performance cookies
We use these to collect usage information. We use them exclusively to improve your user experience (e.g. speed of accessing the website, user-friendliness of the website). They also enable us to save information that has already been entered (e.g. cancelled activities on the website). This allows us to offer you more personalised functions. These cookies only collect anonymised information. This information may be shared with our partners such as Meta Platforms Ireland Limited, Google Ireland Limited, Pinterest Europe Limited, Microsoft Ireland Operations Limited (data privacy statement) if you also consent under "Marketing".
They include:
Provider | Cookie name | Description | Validity | Category |
|---|---|---|---|---|
Qualtrics | QST | This cookie is used to prevent multiple survey responses. | 6 months | Functionality and performance |
Qualtrics | QSI_HistorySession |
Statistics cookies
allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us to answer questions about which pages are most popular, which are least used and how visitors move around the website. If you allow statistics cookies, we can use this aggregated information to improve our offer and the usability of our website for you. All information collected by these cookies is aggregated and therefore anonymous. This information may be transmitted to our statistics partners such as Meta Platforms Ireland Limited, Google Ireland Limited, Pinterest Europe Limited, Microsoft Ireland Operations Limited (data privacy statement) if you also consent under "Marketing".
They include:
Provider | Cookie name | Description | Validity | Category |
|---|---|---|---|---|
_gid | Used by Google to evaluate user behaviour | 1 day | Statistics | |
_ga |
Marketing cookies
We use these cookies and similar technologies to record your interests and customise advertisements to your personal needs. We also use marketing cookies to measure the effectiveness of adverts. These cookies can be set via our website, e.g. by our advertising partners. The information collected may be shared for this purpose with partners such as Meta Platforms Ireland Limited, Google Ireland Limited, Pinterest Europe Limited, Microsoft Ireland Operations Limited (data privacy statement), e.g. to play out remarketing measures.
They include:
Provider | Cookie name | Description | Validity | Category |
|---|---|---|---|---|
Criteo | criteo_user_id | Identifier ID from Criteo, to recognise the browser or device and for remarketing | 1 year | Marketing |
Criteo | uid |
External links
We link to third-party websites on our site if we consider them useful and helpful. You control the process by actively selecting the included links. When you leave our website, no further personal data are processed by us. The website provider’s data protection statement for the accessed page applies. We have no influence over the organisation of the information and processing at the link destination.
Your choices when it comes to cookies
You can use your browser settings to accept or reject new cookies and delete existing cookies. You can also set your browser to notify you each time new cookies are stored on your computer or other device. For more detailed information on how to manage cookies, please visit the All About Cookies and Your Online Choices websites.
If you choose to disable some or all cookies, you may not be able to make full use of our websites or mobile apps. For example, you may not be able to add items to your shopping basket, proceed to checkout or use any of our products and services that would otherwise require a login.
If we show personalised advertising on websites of other companies, the AdChoices icon is normally displayed. Clicking on this icon will provide you with special instructions on how to control your online advertising settings. More information is available on the YourAdChoices website.
Customise settings at any time with the Consent Manager
You can use the Consent Manager to display your currently selected cookie settings on tui-hotels.com at any time. You can also customise these at any time and give or withdraw your consent to individual categories. These options apply in addition to the browser settings described above.
In order to enable you to individually define your desired data protection settings for visiting our website, we give you the option of setting your preferences with regard to the categories "Necessary cookies", "Functional and performance cookies", "Statistics cookies" and "Marketing cookies": Use the "Status" slider to determine which cookies we are allowed to set and save your settings by clicking the "Agree" button.
Revocation / Objection
You can revoke your consent at any time with effect for the future, e.g. in the cookie banner, go to Settings and set the cookie categories to inactive or via the footer in the respective web pages under Cookie settings.
To do this, you can click on the link above this text in the section "Customise settings at any time with the Consent Manager". You also have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on a legitimate interest. In the event of an objection, we will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
Questions and comments
The further development of the Internet is also affecting TUI Hotels & Resorts Global Distribution Unipessoal Lda's data protection strategy. If you have any questions or comments about data protection, you can contact us at the following address:
Email:
dataprotection@notifications.tui-hotels.com
Postal address:
TUI Hotels & Resorts Global Distribution Unipessoal Lda
Rua Roberto Ivens 1333, Sala 3.2 Matosinhos,Porto,
Matosinhos 4450 257
Portugal
The supervisory authority responsible for TUI Hotels & Resorts Global Distribution Unipessoal Lda. is:
CNPD - Comissão Nacional de Proteção de Dados Av. D. Carlos I, 134, 1º 1200-651 Lisboa T (+351) 213 928 400 F (+351) 213 976 832, geral@cnpd.pt, www.cnpd.pt
Changes to our cookie notice
This cookie notice replaces all previous versions. We may change this statement at any time, so please check regularly for any updates. If the changes are significant, we will provide a clearly recognisable message on our website(s).
Last updated: June 2026
Stores the CMAB information for every visitor |
Persistent |
Necessary |
optimizely.com | https*session_state | Tracks the session identifier and timestamp, which helps Optimizely Experimentation identify sessions for analytics purposes. | 180 days | Necessary |
optimizely.com | https://*event_queue | Stores event instances that are waiting to be added | Persistent | Necessary |
optimizely.com | https://*events | Stores event instances that describe the visitor's actions on our website. | Persistent | Necessary |
optimizely.com | https://*layer_map | Stores bucketing information within mutual exclusion groups | Persistent | Necessary |
optimizely.com | https://*layer_states | Stores bucketing decision (variation and holdback assignment) for each layer in Optimizely Web Experimentation and Optimizely Personalization. | Persistent | Necessary |
optimizely.com | https://*session_state | Tracks the session identifier and timestamp, which helps Optimizely Experimentation identify sessions for analytics purposes | Persistent | Necessary |
optimizely.com | https://*tracker_optimizely | Temporarily stores the events that are sent in batches to the Optimizely Experimentation Event API | Persistent | Necessary |
optimizely.com | https://*variation_map | Records the variation that the visitor sees for each experiment. This lets Optimizely deliver a consistent experience on successive page loads | Persistent | Necessary |
optimizely.com | https://*visitor_profile | Stores the visitor's values for various audience conditions. | Persistent | Necessary |
optimizely.com | optimizelyRumLB | Controls the AWSELB cookie's attributes (SameSite and Secure). | Session | Necessary |
Tealium | utag_main | Bais cookie from Tealium | 1 year | Necessary |
Tealium | CONSENTMGR | Saves data protection settings from the Tealium Consent Tool | 1 year | Necessary |
Tealium | TAPID | This cookie is used as the primary identifier when collecting visitor data. | 1 year | Necessary |
Records the pages visited by a user in a current session. |
Session |
Functionality and performance |
Qualtrics | QSI_SI_intercept | This cookie is used to track whether we should display the intercept on repeat user visits. | 3 months | Functionality and performance |
Cookie from Google to distinguish users |
2 years |
Statistics |
_ga_<container-id> | Used to obtain the session status | 2 years | Statistics |
gat_gtag_ID | Cookie from Google Analytics, to reduce transmission rates | 1 minute | Statistics |
_gat_ | Cookie from Google Analytics, to reduce transmission rates | 1 minute | Statistics |
This cookie provides a uniquely assigned, machine-generated user ID and collects data about activity on the website. |
390 days |
Marketing |
Criteo | cto_bundle | Collects visitor behaviour to display more relevant ads | 1 year | Marketing |
SSID | Google uses these cookies to ensure that Google can collect user information for videos that are hosted by YouTube or for maps that are integrated via Google Maps. | 1 year | Marketing |
SAPISID | This DoubleClick cookie is usually set via the website of advertising partners and used by them to create a profile of the website visitor's interests and display relevant adverts on other websites. This cookie works by uniquely identifying your browser and device. | 2 years | Marketing |
NID | This cookie is set by DoubleClick to create a profile of the website visitor's interests and to place relevant adverts on other websites. | 2 years | Marketing |
IDE | This cookie collects information about how the user uses the website, as well as any adverts that the user has seen before visiting the said website. | 1 year | Marketing |
HSID | This cookie is set by DoubleClick to create a profile of the website visitor's interests and to place relevant adverts on other websites. | 2 years | Marketing |
DV | This cookie collects information about how the user uses the website, as well as any adverts that the user has seen before visiting the said website. | 1 year | Marketing |
CONSENT | Saves the user's consent status for Google cookies on the current domain | 17 years | Marketing |
APISID | This DoubleClick cookie is usually set via the website of advertising partners and used by them to create a profile of the website visitor's interests and display relevant adverts on other websites. This cookie works by uniquely identifying your browser and device. | 2 years | Marketing |
1P_JAR | Advertising cookie from Google for user tracking and targeted advertising. | 1 month | Marketing |
_gcl_au | Used by Google AdSense to determine the effectiveness of advertising from Google services | 90 days | Marketing |
_gcl_aw | Used to measure clicks and the performance of advertising campaigns | 90 days | Marketing |
ANID | Used to facilitate the selection and delivery of advertising, which includes: limiting the number of times an ad is shown to a user, muting ads, ad measurement and personalised advertising | 13 months | Marketing |
AID | Used to perform measurements for advertising campaigns across devices when users are logged in | 13 months | Marketing |
TAID | Used to perform measurements for advertising campaigns across devices when users are logged in | 14 days | Marketing |
Google Admanager | Conversion 2020_33166_0233 TUI | Conversionpixel. Used to measure whether a booking has been made within a period of 30 days | 30 days | Marketing |
Microsoft | _uetvid | This cookie is used by Bing to determine which adverts are displayed that may be relevant to the end user visiting the website. | 14 days | Marketing |
Microsoft | _uetsid | Used by Bing to collect anonymous information about how visitors use our website | 1 year | Marketing |
Microsoft | MUIDB | This cookie collects information about how the user uses the website, as well as any adverts that the user has seen before visiting the said website. | 1 year | Marketing |
Microsoft | MUID | This cookie is used by Microsoft as a unique user ID. It can be set by embedded Microsoft scripts. | 1 year | Marketing |
Tealium | tcs.userid | Persistent cookie matching in EventStream is an enhancement to ensure that third-party cookie sync data is saved in a Tealium-owned third-party cookie | 1 year | Marketing |
Tealium | gmpcustomer | UserID for personalisation such as email campaigns | 90 days | Marketing |
Tealium | fb_nonbounce | Indicates whether more than one page was called up | 1 year | Marketing |