Infinity pool lined with palm trees overlooking the ocean, with overwater villas in the background.

Our Brands At A Glance

Which Brands Suit You Best?

Not every holiday feels the same — and neither do our hotel brands.
That’s why we’ve created clearly defined TUI brands, each built around a different way to holiday and carefully selected by our experts.
Explore what each brand stands for and go straight to the one that feels right for you.

For Modern Lifestyle Holidaymakers

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TUI BLUE

With TUI BLUE, modern design meets local character — thoughtfully curated for travellers who want to feel connected to their destination, not just stay there.

Akra

With Akra, modern design meets local inspiration — thoughtfully crafted hotels that feel sophisticated, authentic and effortlessly welcoming.

ROBINSON

At ROBINSON, premium resorts combine sport, wellness and fine dining in inspiring locations — for guests who want to stay active, unwind properly and enjoy exceptional quality in an exclusive atmosphere.

Family enjoying ice cream together at an outdoor resort terrace.

TUI MAGIC LIFE

All‑inclusive resort holidays made easy: sport, entertainment and everything included — that’s TUI MAGIC LIFE.

People walking with shopping bags in Times Square, New York City, near the RIU Plaza hotel.

RIU Hotels & Resorts

From relaxed beach escapes to vibrant city stays, RIU Hotels & Resorts offers thoughtfully designed hotels worldwide, where genuine hospitality and first‑class service make you feel welcome from the moment you arrive.

Aerial view of a beachfront resort with pool, sun loungers and low-rise buildings by the sea.

Royalton Luxury Resorts

Royalton Luxury Resorts invites you to slow down and indulge in all‑inclusive luxury, set against the relaxed rhythm and natural beauty of the Caribbean — with every detail thoughtfully taken care of.

The Mora

The Mora hotels are designed around freedom and flexibility, with laid‑back luxury and attentive service that adapt to your rhythm — so every day unfolds exactly as you want it to.

TUI SUNEO

With TUI Suneo, you get exactly what you need for a relaxed holiday: good value, modern comfort and quality you can trust — all without the unnecessary extras.

Grupotel Hotels & Resorts

Discover the essence of Spain with Grupotel Hotels & Resorts - from dreamy Balearic beaches to vibrant metropolises, united by warm hospitality and Mediterranean charm.

Atlantica Hotels & Resorts

Atlantica Hotels & Resorts brings together the best of Greece and Cyprus with service you can trust. Carefully chosen hotels, thoughtful details and a true Mediterranean spirit — so you can relax and enjoy the feeling of being exactly where you should be.

AQI Hotels

Designed for families who love being active, AQI Hotels combines exciting water sports and thrilling slides with a friendly atmosphere where everyone feels at home.

JAZ HOTEL GROUP

The JAZ Hotel Group brings the perfect balance of comfort and adventure to your beach escape. Whether you're seeking adults-only tranquility, family fun or adrenaline-pumping activities – there's a JAZ for every kind of getaway.

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TUI proven quality

More than 50 years of experience and hand-picked hotels ensure reliable quality for every stay.

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Stress-free flexibility

Flexible rebooking and cancellation options for added peace of mind.

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Your data is safe

State-of-the-art technology protects your personal data at every step.

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Tropical island with green mountains, white beaches and turquoise waters surrounded by the ocean.

Destinations worldwide

Discover TUI Hotels in destinations around the world, carefully curated to help you find the place that feels right. More▶

Aerial view of a tropical island resort with white sandy beaches, turquoise waters and overwater villas.

Hotel of the month

Riu Palace Maldivas – 24h All Inclusive, overwater suites, spa, and world-class dining. White sands, turquoise waters, and unforgettable adventures await in the Dhaalu Atoll. More▶

Sustainability at TUI Hotels

Learn how TUI Hotels focus on responsible travel, from local communities to thoughtful use of resources across our hotels. More▶

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